AMMAR is an NGO that fights for the human and working rights of Argentine sexual workers. 86% of them are mothers, who in order to feed their families and work in freedom complying with their rights and obligations; they need a law protecting them from exploitation and police violence. But this is such a controversial matter for society, for media and for justice that it goes unnoticed. They needed to attract the attention.

Sex Workers do not have budget to promote their cause through an traditional outdoor campaign. Street corners are the emblematic spots where sexual workers offer their services. Therefore, we installed deferent’s pieces of urban art where the pedestrian saw on one side, the reality of the sexual worker he knows so well, the woman in the exercise of prostitution, and on the other, what he didn’t know of her, her motherhood.


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