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Context
In June of 2017 I was hired by Flipp to be their first Creative Director. My main goals were: To elevate the creative level, improve our acquisition performance and build a stronger brand. If you want to see where was the brand, content and creative level at that point, click here.
In 2 years this is what we did:
We rose the creative level by changing the whole creative’s team structure that had no specialization to a team that had:
A creative agency portion (art director & copywriter), a production company team ( cinematographer and photographer plus a fully equipped studio) and a design studio team (graphic designers). Thanks to this we had control of our creative and speed of optimization, we drastically reduced our production costs by almost a 1/3 of what we would have spent if we didn’t had an in-house agency.
Our acquisition results were improved with multiple winning ads across multiple digital platforms and TV, beating our previous results on a monthly basis as well as having historical download records during 2 consecutive Black Fridays.
We built a brand architecture, guidelines and established a process for brand consistency as well as playbooks per channel.
Acquisition
TV spot, App Store Optimization, On-boarding email, Weekly email
Social | Content
Visit:
www.instagram.com/getflipp
Blog | Editorial Content
Talent & Culture
Corporate
