Diego’s relationship with advertising began when his parents installed his cradle in the TV Room.

Years later, his education in advertising officially began at university, which turned into a career in 2005, first at several independent agencies before finally landing at Ogilvy & Mather Buenos Aires. There he worked on projects for Coca Cola, Sprite, Kotex/Day’s, Banco Santander Rio, Huggies, AMIA, and Salta Beer, among others. In February 2012, he was promoted to Creative Director at Ogilvy & Mather, where he had the opportunity to work on SC Johnson and Philips.

A year later he was put in charge of OgilvyOne Buenos Aires, working for American Express and IBM as his main accounts. Most recently he was asked to be part of Tribal Worldwide Toronto and he answered: YES. His is currently a Creative Director for brands such as adidas, General Mills, McDonald’s and Johnson & Johnson among others.

He’s been awarded at Cannes, Clio, One Show, FIAP, Wave, Ojo de Iberoamérica, Effie, IAB, Applied Arts, Webbys, Marketing Awards, Canadian Marketing Association Award (CMA), Advertising & Design Club of Canada (ADCC), FWA, IABC Gold Quills Award and Diente (Círculo de Creativos Argentinos). He has also been on the jury at the New York Festival, Canadian Marketing Association Award (CMA), AdStars Festival, El Ojo de Iberoamérica, AMDIA and el Diente.

Lesson: Be careful where you put your baby’s cradle.